When a beloved Seattle-area hiking trail was in danger of being logged, a grassroots community campaign launched to spread awareness and raise money to buy the portion of the trail in jeopardy.
I helped create this successful digital marketing campaign, developing a visual identity for the campaign and directing strategy for advertisements, social media and email. Together, nearly 700 donors were inspired to raise over $360,000 in less than three months to save the Lake Serene Trail.